meet the
soul camp team

Soul Camp Creative is devoted to working with conscious companies and brands that are positively impacting the planet. Their clients include coaches, teachers, healers, wellness practitioners, retreat centers, wellness facilities and any purpose-driven organization looking to empower people to live happier, healthier lives. They’ve also created Soul Camp, an adult sleepaway camp for the soul that served transformative experiences to over 3,000 campers. Ali and Michelle and their companies have been featured in Oprah Magazine, Travel and Leisure, Fitness, Women’s Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes.

Michelle Garside
Co-Founder, Brand Strategist

Michelle works with our clients on strategic concept development through of their brand, vision, product or experience. She works to solidify your big picture brand platform, brand vision & essence, your programs & offerings and your target demographic before moving on to bringing the brand to life and into the world. Names, taglines and brand vocabularies are her personal jam! Prior to launching Soul Camp, Michelle built brands for some of the largest companies on the planet, including Johnson & Johnson, Unilever, Novo-Nordisk & GlaxoSmithKline. Michelle lives in NYC with her husband and brand new son, Ryker Bear. She adores all things musical theater.

Song of the moment: “Banana Pancakes” by Jack Johnson
Color of the moment: Bright Clambake Red
Fave season: Winter for the holiday magic!

I love that we see our clients in their greatness and create brands often for an unseen part of themselves!

Alison Leipzig
Co-Founder, Creative Director

Ali studied Communication Design at Washington University in St. Louis and has been creating brands for companies and personalities in the wellness space since 2010. Her expertise in visual communication combined with her intuitive abilities (she is a reiki master, certified holistic health practitioner and certified vibrational healing practitioner) allow her to guide the branding process is a truly unique way. Ali works with our clients on bringing their messages and dreams to life by eliciting the brand personality from you and directing the art team to implement it all. For those that know they have a dream but don’t know what it is, she is here to help you figure it out! She lives in New York City in her cozy studio apartment and loves calligraphy, watercolor, ripped jeans and anything Real Housewives.

Song of the moment: “New Light” by John Mayer
Color of the moment: Chartreuse Yellow
Fave season: Summa Summa Summatime, nothing better than the relaxed feeling after a beach day

I love the moment when our clients realize that anything really is possible and that they are worthy of REALLY following their dreams.

Casey Richter
Operations + Project Manager

Working with impact-oriented people to live their best possible life is what Casey loves to do. From running the operations for Soul Camp and their live events (like a boss lady!) to creating community in her everyday life, she’s here to help people and their businesses get where they need to go. Casey graduated from the University of Texas at Austin with a degree in Community Health and Wellness and found Soul Camp her senior year of college in Women’s Health Magazine. She couldn’t believe that there was a company that combined two things she loved so dearly: yoga and camp!! She resides in Chicago where she can be found exploring the city, at a local yoga studio or enjoying time with family and friends.

Song of the moment: “I’ll be There” by Jess Glynne
Color of the moment: Pale Blue—always.
Fave season: Fall

I love getting to meet new, incredible people every day who are using their unique gifts to change the planet.

Hannah Coward
Lead Visual Designer

Hannah loves making complex ideas simple and nuanced offerings clear—each project is an exciting puzzle for her. She is a master at creating a unique, cohesive visual system to communicate YOU across all your platforms. Since high school, she has lived and breathed design, developing visual identities, websites, books, and information graphics for solopreneurs, start-ups, non-profits, and multi-million dollar corporations. In 2015, Hannah graduated from the Academy of Art University with her master’s in graphic design, where she now teaches part time. Hannah lives in South Carolina with her family and many cats (and dog).

Song of the moment: Koshi Bells + Singing Bowls (not a song but I love them!)
Color of the moment: Bright yellow
Fave season: Spring, evidence that God has not abandoned us

I love creating identity systems as beautiful as the souls they represent, and the challenge of communicating to their audiences in a clear way

Hillary Weiss
Lead Copywriter

Hillary Weiss is the head copywriter for Soul Camp Creative, as well as a concept development consultant, speaker, teacher, and founder of Statement Piece Studio. She’s also the co-host of the cult-favorite Youtube marketing talk show #HAMYAW, and has had her work featured on Business Insider, The Next Web, The Observer, and more.  Through her 1-1 client work, workshops, virtual hot seat sessions, writing, programs, and videos, Hillary has helped 1,000+ brands all over the world get seen and heard (and make serious cash) since 2011. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people, and crush copycat culture on the internet by helping entrepreneurs turn their unique perspective into mega profit — while still having fun.

Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Twitter @hcweiss.


Lars Faye
Technical Director

A dedicated life-long techie and digital virtuoso, Lars has been working with computers before Microsoft and Apple became household brands. From hardware, software, networking, to hosting – Lars delivers over twenty years of solid skills. He’s a master at building responsive websites that deliver on the front and back-end. When Lars isn’t cracking the code and de-mystifying the web, you can find him spending time with his wife and his daughter, cooking up foodie foods, and jamming on his guitar/harmonica while the sun sets over his backyard trees.

Song of the moment: “Beach Comber” by Real Estate
Color of the moment: Cerulean
Fave season: Summer, Summer, and did I mention Summer?

I love synthesizing design & technology, and infusing an interactive “life” to all the pictures that I get to work with.


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