Soul Camp Creative is devoted to working with conscious companies and brands that are positively impacting the planet. Their clients include coaches, teachers, healers, wellness practitioners, retreat centers, wellness facilities and any purpose-driven organization looking to empower people to live happier, healthier lives. They’ve also created Soul Camp, an adult sleepaway camp for the soul that served transformative experiences to over 3,000 campers. Ali and Michelle and their companies have been featured in Oprah Magazine, Travel and Leisure, Fitness, Women’s Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes.
Michelle works with our clients on strategic concept development through of their brand, vision, product or experience. She works to solidify your big picture brand platform, brand vision & essence, your programs & offerings and your target demographic before moving on to bringing the brand to life and into the world. Names, taglines and brand vocabularies are her personal jam! Prior to launching Soul Camp, Michelle built brands for some of the largest companies on the planet, including Johnson & Johnson, Unilever, Novo-Nordisk & GlaxoSmithKline. Michelle lives in NYC with her husband and brand new son, Ryker Bear. She adores all things musical theater.
Song of the moment: “Banana Pancakes” by Jack Johnson
Color of the moment: Bright Clambake Red
Fave season: Winter for the holiday magic!
I love that we see our clients in their greatness and create brands often for an unseen part of themselves!
Ali studied Communication Design at Washington University in St. Louis and has been creating brands for companies and personalities in the wellness space since 2010. Her expertise in visual communication combined with her intuitive abilities (she is a reiki master, certified holistic health practitioner and certified vibrational healing practitioner) allow her to guide the branding process is a truly unique way. Ali works with our clients on bringing their messages and dreams to life by eliciting the brand personality from you and directing the art team to implement it all. For those that know they have a dream but don’t know what it is, she is here to help you figure it out! She is currently living a nomad-ish life in Woodstock, NY and loves calligraphy, watercolor, ripped jeans and anything Real Housewives.
Song of the moment: “Easy” with Kacey Musgraves, Mark Ronson, Troye Sivan
Color of the moment: Chartreuse Yellow
Fave season: Summa Summa Summatime, nothing better than the relaxed feeling after a beach day
I love the moment when our clients realize that anything really is possible and that they are worthy of REALLY following their dreams.
Alexandra’s passion for mission-driven work has always inspired her professional journey. She loves providing the strategy and support that enables individuals and organizations to make a positive impact on others! She understands how to support diverse client needs through her experience working in corporate, non-profit and start-up environments. And, as a fempreneur herself, she knows what it takes to drive success! Alexandra graduated from Georgetown University with a degree in Community Development and later obtained a Masters degree in Public Health. She brings prior Agency experience working with national brands and local companies. When she found Soul Camp she felt like she hit the jackpot and jumped at the chance to combine her love for wellness and branding/marketing! Alexandra owns and operates a Paddle Board Yoga business on the NH Seacoast where she resides with her husband, and can be found hosting backyard BBQs (by the fire pit), traveling, and spending quality time with family and friends.
Song of the moment: “Polynesia” by Nora En Pure (for it’s happy beat!)
Color of the moment: All the shades of the sea – especially Turquoise
Fave season: Summer, the time for all things sand + sun!
I love finding the most strategic path to achieve the desired outcome, and helping visionaries implement new processes that help them reach their goals more efficiently and with more impact!
Hannah loves making complex ideas simple and nuanced offerings clear—each project is an exciting puzzle for her. She is a master at creating a unique, cohesive visual system to communicate YOU across all your platforms. Since high school, she has lived and breathed design, developing visual identities, websites, books, and information graphics for solopreneurs, start-ups, non-profits, and multi-million dollar corporations. In 2015, Hannah graduated from the Academy of Art University with her master’s in graphic design, where she now teaches part time. Hannah lives in South Carolina with her family and many cats (and dog).
Song of the moment: Koshi Bells + Singing Bowls (not a song but I love them!)
Color of the moment: Bright yellow
Fave season: Spring, evidence that God has not abandoned us
I love creating identity systems as beautiful as the souls they represent, and the challenge of communicating to their audiences in a clear way
A dedicated life-long techie and digital virtuoso, Lars has been working with computers before Microsoft and Apple became household brands. From hardware, software, networking, to hosting – Lars delivers over twenty years of solid skills. He’s a master at building responsive websites that deliver on the front and back-end. When Lars isn’t cracking the code and de-mystifying the web, you can find him spending time with his wife and his daughter, cooking up foodie foods, and jamming on his guitar/harmonica while the sun sets over his backyard trees.
Song of the moment: “Beach Comber” by Real Estate
Color of the moment: Cerulean
Fave season: Summer, Summer, and did I mention Summer?
I love synthesizing design & technology, and infusing an interactive “life” to all the pictures that I get to work with.
Genesis graduated from Dean College with a degree in Arts Management and Dance. She has always been a multi-passionate YES person and dives into new experiences with enthusiasm. She firmly believes that following your fears is the way to a fulfilling life. Genesis brings a variety of experiences including digital and social media marketing expertise for women-owned small businesses. She understands the importance of amplifying voices in the community and believes we rise higher when we come together.
In her free time, you can find Genesis daydreaming about her next trip, spending time in nature, laughing with family and friends, binge-watching the latest shows, teaching yoga, pilates, or meditation, and working on her wellness and coaching business!
Song of the moment: “Superbloom” by Misterwives
Color of the moment: All about pastels! (Seafoam-mint green, peach, lavender, baby blue, & mustard yellow!)
Fave season: S U M M E R ! I am happiest and most motivated when the sun is shining & I can go outside for walks.
I love encouraging people to tap into and trust their inner-guidance in order to become the best version of themselves.