Soul Camp Creative is devoted to working with conscious companies and brands that are positively impacting the planet. Their clients include coaches, teachers, healers, wellness practitioners, retreat centers, wellness facilities and any purpose-driven organization looking to empower people to live happier, healthier lives. They’ve also created Soul Camp, an adult sleepaway camp for the soul that served transformative experiences to over 3,000 campers. Ali and Michelle and their companies have been featured in Oprah Magazine, Travel and Leisure, Fitness, Women’s Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes.
Michelle works with our clients on strategic concept development through of their brand, vision, product or experience. She works to solidify your big picture brand platform, brand vision & essence, your programs & offerings and your target demographic before moving on to bringing the brand to life and into the world. Names, taglines and brand vocabularies are her personal jam! Prior to launching Soul Camp, Michelle built brands for some of the largest companies on the planet, including Johnson & Johnson, Unilever, Novo-Nordisk & GlaxoSmithKline. Michelle lives in NYC with her husband and brand new son, Ryker Bear. She adores all things musical theater.
Song of the moment: “Banana Pancakes” by Jack Johnson
Color of the moment: Bright Clambake Red
Fave season: Winter for the holiday magic!
I love that we see our clients in their greatness and create brands often for an unseen part of themselves!
Ali studied Communication Design at Washington University in St. Louis and has been creating brands for companies and personalities in the wellness space since 2010. Her expertise in visual communication combined with her intuitive abilities (she is a reiki master, certified holistic health practitioner and certified vibrational healing practitioner) allow her to guide the branding process is a truly unique way. Ali works with our clients on bringing their messages and dreams to life by eliciting the brand personality from you and directing the art team to implement it all. For those that know they have a dream but don’t know what it is, she is here to help you figure it out! She lives in New York City in her cozy studio apartment and loves calligraphy, watercolor, ripped jeans and anything Real Housewives.
Song of the moment: “New Light” by John Mayer
Color of the moment: Chartreuse Yellow
Fave season: Summa Summa Summatime, nothing better than the relaxed feeling after a beach day
I love the moment when our clients realize that anything really is possible and that they are worthy of REALLY following their dreams.
Working with impact-oriented people to live their best possible life is what Casey loves to do. From running the operations for Soul Camp and their live events (like a boss lady!) to creating community in her everyday life, she’s here to help people and their businesses get where they need to go. Casey graduated from the University of Texas at Austin with a degree in Community Health and Wellness and found Soul Camp her senior year of college in Women’s Health Magazine. She couldn’t believe that there was a company that combined two things she loved so dearly: yoga and camp!! She resides in Chicago where she can be found exploring the city, at a local yoga studio or enjoying time with family and friends.
Song of the moment: “I’ll be There” by Jess Glynne
Color of the moment: Pale Blue—always.
Fave season: Fall
I love getting to meet new, incredible people every day who are using their unique gifts to change the planet.
Hannah loves making complex ideas simple and nuanced offerings clear—each project is an exciting puzzle for her. She is a master at creating a unique, cohesive visual system to communicate YOU across all your platforms. Since high school, she has lived and breathed design, developing visual identities, websites, books, and information graphics for solopreneurs, start-ups, non-profits, and multi-million dollar corporations. In 2015, Hannah graduated from the Academy of Art University with her master’s in graphic design, where she now teaches part time. Hannah lives in South Carolina with her family and many cats (and dog).
Song of the moment: Koshi Bells + Singing Bowls (not a song but I love them!)
Color of the moment: Bright yellow
Fave season: Spring, evidence that God has not abandoned us
I love creating identity systems as beautiful as the souls they represent, and the challenge of communicating to their audiences in a clear way